The Reader Board Sign on Hwy 61 and 4th Street can can be reserved for a one week period (beginning on Sunday) by Downtown White Bear Lake businesses and organizations in the Special Service District (SSD). The Reader Board is jointly owned and maintained by the White Bear Lake Main Street and the City of White Bear Lake.

An SSD business or organization may only reserve one week per year for $125 to promote a business or event in Downtown White Bear Lake. Main Street reserves the right to decline any reservations that do not meet these requirements. A reservation is not confirmed until payment is received and the request is approved.

If you own two businesses with different names and addresses, you may reserve one week for each. Select weeks are reserved by Main Street to promote events and promotions in Downtown White Bear Lake.

Questions regarding the Reader Board may be directed to info@downtownwhitebearlake.com

VIEW 2025 READER BOARD SCHEDULE